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Gaines Jewelry, a highly regarded and long-standing Flint business, was ready for a new sign. Although they had updated the company logo, the old signage was dated and faded, and did not match their new branding.

Signs by Crannie used their new logo as a template to develop this new sign. It features fabricated lettering that matches their logo. The custom channel letters have a painted fade on the faces. The word “jewelry” is routed into the combo raceway and backlit. The very thin strokes within the new logo font made it a perfect candidate for LED illumination as well.

Since having the new sign installed, the owners report that they have received overwhelming positive reaction from clients and motorists .

custom channel letters

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